With as many bloggers out there in the world (we’re talking MILLIONS) I totally get why there’s competition. You want to stand out. You want to be memorable. You want the followers and the engagement.
I get it. But there’s a better way to grow your audience that eliminates competing with each other: creating community. Your blog community–or squad as I like to call it–is made up of people who are totally obsessed with your content.
They follow you on all your social media platforms, regularly interact with you, and show up in your inbox replying to your latest newsletter. These people just GET you. If these reasons aren’t enough to convince you why building relationships with your followers is important, keep on reading girl.
When I started my blog no one read it. I remember actually looking through my posts one day and saw that someone had commented. Who the heck was this person, how did they even find me, and can I be their best friend?!?
I don’t think that person ever left me a comment again, meaning they probably never read my blog again, but this one little comment meant a lot to me at the time. It meant that someone actually clicked on my blog, read my post, and took the time out of their day to write me a little message saying they liked my outfit (or something.) Nowaways, that can be a lot to ask for.
The point of this little story is this: I felt an instant connection with someone, even though they probably lived miles and miles away from me.
I feel like this is something that’s become a rarity in the blogging world today. Nobody takes the time to connect on a deeper level with their followers. They think “liking” all the comments left on their Instagram posts is enough. They think scrolling through their feed and double tapping as they go means they’ve done their job for the day.
Let’s be real for a sec: IT’S NOT ENOUGH!
I’ve been REALLY working on my growth strategy on my blog and social media accounts, and the biggest one I’m seeing the results from is creating relationships with other bloggers. I’ve connected with some pretty kick ass blogger ladies on Twitter and Instagram and it’s doing a few things for me and my blog:
- my page views are booming
- I’m getting more thoughtful + genuine comments
- although my Instagram engagement has been on the struggle bus for months on end, I’m seeing a spike in comments and direct messages
- I’m more excited to write and share my content
Why hadn’t I done this sooner is something I don’t have to ask myself because I know the answer: I stayed inside my blogging bubble. I had a competitive mindset and an ego. I didn’t go out of my way to connect with people because I thought it was a waste of time and (to be honest) I was more focused on numbers and “building my empire.” After realizing there was something wrong with this strategy, I took action to change it. With that said, here are 7 reasons why bloggers should take time to create a community around their blogs:
Boost Your Pageviews
As a firm believer in karma, if I share the love, I receive the love. Having a crew of blogger babes means that you’ll share each other’s blog posts, meaning more opportunities to drive traffic to your blog and get new readers. It also means there’s a possibility for collaborating, guest posting, and getting a shout out on Instagram or Twitter.
Having a little blog community is the best way to seek out answers to any questions you might have, get feedback on an idea you’ve cooked up, or just need someone to vent to on Twitter who knows where you’re coming from. I share my highs AND lows on my Instagram and I love it when it gets my followers engaged by sharing bits and bobs of their lives with me too.
Being friends with bloggers in a similar niche to you will give you an extra kick in the butt to produce bigger and better content. I know I said we need to eliminate competition, but there’s nothing wrong with a little friendly competition now and then. Sometimes we need that extra bit of motivation in seeing someone else slay the game, in order to get our asses in gear and #work.
If there’s one thing that helps me on a productivity level when it comes to blogging, it’s having someone to hold me accountable for my goals. I don’t know where I would be without my Facebook community, mastermind group, and biz besties who I DM on Instagram to check in with!
Easier to Create + Sell Things
When you know what your audience likes to read and needs help with, it will make the creative process SO much easier. You’ll be able to brainstorm a zillion ideas for blog posts, what to post on your social media accounts, what kind of opt-ins people would sign up to your email list for, and what types of products and services people would be interested in buying from you. One thing I’m obsessed with are Twitter polls. It helped me decide what topic to cover for my very first e-Course and people have already signed up for it–BEFORE it even launched!
Gives You Clarity
When you go to write a blog post and hit publish, you won’t have any doubts if your post is “good enough” or if anyone will read it. When you have your squad you can count on them to take the time to read your content, leave a comment, and share it on social media.
Increases Your Blog’s Value
When people start regularly coming back to your blog that means they view you as someone who is knowledgeable in your specific field. If they have questions or need advice, they know who to go to. They view you as an expert and find your content helpful and useful to them, meaning they find value in your blog. This will give you a sense of purpose and overall make you more confident as a blogger. That my friends, is a beautiful thing.
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