7 Things I’m Doing to Grow My Blog

As much as we can enjoy writing and putting our blog posts together, we also want other people to read it, right? Of course we do! (Unless it’s a private diary or something.) Every blogger–no matter if you’re a newbie or have been in the game for a while–always wants to continually improve and grow their blog. Why should we remain in one place, when there is so much potential to get more readers and opportunities? I’m always looking to grow and expand my blog reach, so today I’m sharing 7 things I’m currently doing to take my blog to the next level. If you want to learn ways to boost your blog traffic, get more readers, and eventually start to monetize, then you’re in the right place!

 Blogging Tips for beginners how to grow blog
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Since I recently relaunched In Search of Sheila on a mission to help other bloggers, I wanted to share 7 things I’m doing to grow my blog. I know that a lot of bloggers (myself included) struggle with getting people to actually read their posts, so hopefully these strategies can help you! And also check out this post on 11 ways to drive traffic to your blog (that really work!)


I don’t believe that bloggers should keep secrets from each other and we should share all the knowledge we have to help each other out. This very post itself is inspired by Helene in Between’s 5 Things I Did That Exploded My Blog. Helene doesn’t hold back her expertise and is always sharing the best advice. I highly recommend following her blog if you’re looking for great blogging advice and tools.

I don't believe that bloggers should keep secrets from each other . Click To Tweet


Now, on to the 7 things I’m doing RIGHT NOW to grow my blog:


First of all, it’s important to understand your motivations for having a blog in the first place. Is it simply to share bits of your life? Help others? Express your creativity? Whatever it is, make sure you hash that out from the get-go to avoid blogger burn out. I recently relaunched my blog and spent about a month defining my purpose and mission statement. Once I figured out WHY I was blogging, it made everything else fall into place.


Narrowing down where your blog is in the present and where you want it to be 6 months to a year from now is essential, so you can pinpoint the areas you need to focus on improving. My ultimate goal is helping others and expressing my creativity, but I do aspire to monetize in the near future and eventually turn my blog into a business. Take some time and create a list of 3-5 goals for your blog for the next year. From there, break them down into actionable and achievable goals that you can set every month and break down into weekly tasks to achieve. For instance, my goal is to grow my email list to 1,000 subscribers by the end of this year. I currently have a little over 250 subscribers, so I’ve calculated that I need roughly 125 new subscribers every month, 30 a week, and 5 a day.


My blog started out as a hobby, but as it started to slowly grow I realized that I needed to start making some investments to make it grow even more. I  moved from Blogger to WordPress (finally) and purchased an affordable theme that suits my brand (and is super customizable!) I also switched to a self-hosted WordPress blog with SiteGround because I wanted complete ownership of my content and to be able to monetize with ad space.


Without the expertise of other bloggers, I would not have been able to get this far with my blog nor have a confident path ahead of me towards success. I personally love ebooks and courses, as those are the best ways for me to learn. And the best part is there there are so many great resources that are both FREE and paid depending on what you feel is best for your blog. Click here to see my favorite courses and ebooks.

I spend my free time and lunch breaks (I work a 9-5!) gathering as much information as I can on growing a successful blog. I created a personal virtual library of blogging resources and tools in addition to jotting ideas and notes down on paper. This gives me a place to reference when I’m stumped for ideas or not sure how to execute something new.


Speaking of learning, I created a free 7-day ecourse that is designed to help you grow a devoted audience of readers! If you’re ready to build your blog squad, click here to sign up!




Making yourself known on social media is a great way to increase your blog traffic. I’ve promoted my blog posts on Instagram and Twitter for a while now but started to try new growth strategies to boost my following and engagement. The secret weapon? Know your target audience and follow them. The majority of people you follow will follow you back and it’s a great way to forge new relationships with potential readers.

I’m also pretty active in Facebook groups, which is a great way to connect with other bloggers and promote your blog content. There are many blogger groups out there that apply to all niches. Some of my favorite groups are The Blogging Squad, Boost Your Blog, and The Blog Loft. For more to join, check out my resource library!

Making yourself known on social media is a great way to increase your blog traffic. Click To Tweet


Pinterest is a PERFECT way to boost your blog traffic. I never realized the power of Pinterest until I did more research into it and starting working on my growth strategy. I can officially say that Pinterest is currently my #1 source of traffic to my blog and is responsible for more sign-ups to my email list. The main thing I’ve noticed is that you need to be VERY active on Pinterest to start seeing results. I’m talking 30-50 pins a day.

But Sheila, I don’t have time for that! 

Girl, neither do I! That’s why I SCHEDULE my pins with BoardBooster and Tailwind. Every Sunday I carve out about an hour to schedule pins for the entire week and then I don’t have to worry about it! Follow me on Pinterest here!


Creating an email list is the best way to build a connection with your readers and is a great way to boost traffic to your site. I send out a newsletter every week that includes blogging tips that my subscribers can’t find anywhere else. They usually relate to my blog post for the week, so I make sure to tie it all together and direct them to my blog to read more. I’ve been using ConvertKit and highly recommend it!

Wanna build your blog squad?


Enroll in this FREE 7-day eCourse where you'll learn authentic strategies to grow a loyal blog audience!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit


And those are the 7 things I’m doing RIGHT NOW to help grow my blog. Clearly I’m still learning new strategies, but I’m optimistic about where my blog will be another year from now. Growing your blog to reach its full potential is hard work, but it’s a journey I’m willing to take to reach my dreams.

What are some ways you’re growing your blog? I would love to hear them below in the comments! I hope this post offered some valuable tips and resources and if you found it helpful please share the image below to help others 🙂


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  • These are great tips! I have to work on my own mailing list. These are great things (I also pinned this) so that I can help to grow my own. I appreciate the tips!

  • Thanks for this post! I'm a little earlier in my blog journey (it's a couple months old) and I'm still learning the ropes, but reading resources like this have really helped me narrow down my objectives. My blog plan is growing! Cheers!

    Alicia Nicole xo

  • I was so glad to come across this blog post! I am also trying to get a hold on my blog, which I have only recently self hosted, and I'm attempting some of the things you mention here. I'm still very unclear about monetization, analytics and so forth. I've been focusing on getting a bigger presence on social media, but I worry that if I'm not putting in the time in other places, it may not do any good. UGH! Lol, thank you for sharing! I'm bookmarking and sharing this as well!

  • This is a great post! I think it really outlines a lot of important things that everyone should be doing to grow their blogs. I know I need to be better about setting and accomplishing goals, and scheduling content. Thanks for sharing!

  • I love this, I am working on creating my email list right now!

  • thanks for sharing <3

  • These are all great tips! A few of them I have been slacking on and need to step up my game!! Thx so much for sharing what has been working for you!

  • Thank you for sharing! I'm following a lot of the same tips for growing my blog. Would love to hear about your success with your email list as it grows!

    Maggie |

  • Such great tips babe! I am working on my newsletter and building an e-mail list now too 🙂 xo, sharon

  • Please write a blog post of how you promote your blog on Instagram and Twitter. I have a pretty good following on Instagram, but those two are my lowest sources of traffic.

  • Thanks for reading! Mailing lists are full of so much potential, I have so much to learn!

  • Ahh, welcome to the blog world! I'm so glad this post helped and good luck! 🙂

  • Thanks for reading! Try not to overwhelm yourself, and try focusing on just one social media platform at a time so you can focus on other things like monetization!

  • I think goals and getting organized are the pillar of maintaining a successful blog, thanks for reading!

  • Thank you and good luck!

  • Great advice and tips on growing the blog! I think having blog goals is so important as well.

    Maria |

  • Thank you Chelf! x

  • Thanks for reading Olivia, I'm glad you found this helpful!

  • Thanks for reading, Maggie! I'm excited to see where my email list goes, it's already growing with this post! x

  • I totally will! Thanks for the suggestion, Jenniffer.

  • Thanks for reading, Maria!

  • Thanks so much, Sharon! Good luck with your list 🙂

  • Amazing and useful tips and tricks!
    I'll definitely keep #3 & #5 in mind. 🙂

  • I love this! So practical and relateable, no complicated formulas! Me freebie from you is downloading atm 😀

  • GREAT Post. I am new in blogging and learning steps. This was really helpful.

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