As much as we can enjoy writing and putting our blog posts together, we also want other people to read it, right? Of course we do! (Unless it’s a private diary or something.) Every blogger–no matter if you’re a newbie or have been in the game for a while–always wants to continually improve and grow their blog. Why should we remain in one place, when there is so much potential to get more readers and opportunities? I’m always looking to grow and expand my blog reach, so today I’m sharing 7 things I’m currently doing to take my blog to the next level. If you want to learn ways to boost your blog traffic, get more readers, and eventually start to monetize, then you’re in the right place!
Since I recently relaunched In Search of Sheila on a mission to help other bloggers, I wanted to share 7 things I’m doing to grow my blog. I know that a lot of bloggers (myself included) struggle with getting people to actually read their posts, so hopefully these strategies can help you! And also check out this post on 11 ways to drive traffic to your blog (that really work!)
I don’t believe that bloggers should keep secrets from each other and we should share all the knowledge we have to help each other out. This very post itself is inspired by Helene in Between’s 5 Things I Did That Exploded My Blog. Helene doesn’t hold back her expertise and is always sharing the best advice. I highly recommend following her blog if you’re looking for great blogging advice and tools.I don't believe that bloggers should keep secrets from each other . Click To Tweet
Now, on to the 7 things I’m doing RIGHT NOW to grow my blog:
1. FULFILLING MY BLOG’S PURPOSE
First of all, it’s important to understand your motivations for having a blog in the first place. Is it simply to share bits of your life? Help others? Express your creativity? Whatever it is, make sure you hash that out from the get-go to avoid blogger burn out. I recently relaunched my blog and spent about a month defining my purpose and mission statement. Once I figured out WHY I was blogging, it made everything else fall into place.
2. SETTING GOALS
Narrowing down where your blog is in the present and where you want it to be 6 months to a year from now is essential, so you can pinpoint the areas you need to focus on improving. My ultimate goal is helping others and expressing my creativity, but I do aspire to monetize in the near future and eventually turn my blog into a business. Take some time and create a list of 3-5 goals for your blog for the next year. From there, break them down into actionable and achievable goals that you can set every month and break down into weekly tasks to achieve. For instance, my goal is to grow my email list to 1,000 subscribers by the end of this year. I currently have a little over 250 subscribers, so I’ve calculated that I need roughly 125 new subscribers every month, 30 a week, and 5 a day.
3. MAKING INVESTMENTS THAT ARE WORTH IT
My blog started out as a hobby, but as it started to slowly grow I realized that I needed to start making some investments to make it grow even more. I moved from Blogger to WordPress (finally) and purchased an affordable theme that suits my brand (and is super customizable!) I also switched to a self-hosted WordPress blog with SiteGround because I wanted complete ownership of my content and to be able to monetize with ad space.
4. LEARNING AS MUCH AS POSSIBLE
Without the expertise of other bloggers, I would not have been able to get this far with my blog nor have a confident path ahead of me towards success. I personally love ebooks and courses, as those are the best ways for me to learn. And the best part is there there are so many great resources that are both FREE and paid depending on what you feel is best for your blog. Click here to see my favorite courses and ebooks.
- Related: My Favorite Blogging Tools
I spend my free time and lunch breaks (I work a 9-5!) gathering as much information as I can on growing a successful blog. I created a personal virtual library of blogging resources and tools in addition to jotting ideas and notes down on paper. This gives me a place to reference when I’m stumped for ideas or not sure how to execute something new.
5. INCREASING MY PRESENCE ON SOCIAL MEDIA
Making yourself known on social media is a great way to increase your blog traffic. I’ve promoted my blog posts on Instagram and Twitter for a while now but started to try new growth strategies to boost my following and engagement. The secret weapon? Know your target audience and follow them. The majority of people you follow will follow you back and it’s a great way to forge new relationships with potential readers.
I’m also pretty active in Facebook groups, which is a great way to connect with other bloggers and promote your blog content. There are many blogger groups out there that apply to all niches.Making yourself known on social media is a great way to increase your blog traffic. Click To Tweet
6. IMPROVING MY PINTEREST STRATEGY
Pinterest is a PERFECT way to boost your blog traffic.
I never realized the power of Pinterest until I did more research into it and starting working on my growth strategy. I can officially say that Pinterest is currently my #1 source of traffic to my blog and is responsible for more sign-ups to my email list. The main thing I’ve noticed is that you need to be VERY active on Pinterest to start seeing results. I’m talking 30-50 pins a day.
But Sheila, I don’t have time for that!
Girl, neither do I! That’s why I SCHEDULE my pins with Tailwind. Every Sunday I carve out about an hour to schedule pins for the entire week and then I don’t have to worry about it! Follow me on Pinterest here!
7. MAINTAINING AN EMAIL LIST
Creating an email list is the best way to build a connection with your readers and is a great way to boost traffic to your site. I send out a newsletter every week that includes blogging tips that my subscribers can’t find anywhere else. They usually relate to my blog post for the week, so I make sure to tie it all together and direct them to my blog to read more. I’ve been using ConvertKit and highly recommend it!
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