This blog post has been a long time coming and I’m happy to say I’ve finally written it.
I write this post not only to share my story but to inspire and encourage anyone out there who seems lost in life. Or without a purpose. Or if your blog isn’t growing and you want to quit.
I share my story to let you know it’s okay to not have it all figured out and to NOT give up on your passions. You can do whatever you put your mind to…literally. You just need a little motivation and someone to give you permission.
Well, I give you permission. Keep reading to find out why I quit being a fashion blogger and switched gears to focus 100% on blogging about blogging!
A Little Background Info
The majority of my current audience (a.k.a. y’all!) discovered my blog during or after my rebrand last year. Prior to that, I was a fashion and “lifestyle” blogger for about 3 and a half years.
It was definitely an uphill battle that ultimately ended, for the better.
Everyone has a story, right?
That’s why I’ve always been intrigued by other humans. I really like understanding why someone is the way they are and how they got to where they are today.
I’m no different. I know I might seem to be a “blogging guru” and have successfully grown my blog in the past year, which I am eternally grateful for…
But I want to dig deeper into my WHY so you guys can get the full picture.
I think it’s important that bloggers stay humble and remember where they came from no matter how “successful’ they become. This is how you will always continue to grow and stay happy doing it.It's important for bloggers to stay humble no matter how successful they become. Click To Tweet
Plus, sharing more of YOUR STORY is totally trending from a content marketing standpoint. Your audience is craving to learn more about YOU!
With that said, let’s hop to the post!Why I Quit Being a Fashion Blogger to Blog About Blogging Click To Tweet
Something Bad Happened
The #1 reason my blog is where it is today is because of something that happened to me at my 9-5.
I won’t go into details on the internet because I still work there. But it shook me up bad, gave me anxiety for months, and ultimately made me realize that I wanted to work for myself.
That happened literally a year ago, at the end of January 2017.
When February came, I entered girl boss mode and was hustling to learn all that I could about turning my blog into a business so I could give my 9-5 the peace sign.
I started my email list. Signed up for #allthefreeresources. Joined Facebook groups. And started sharing more blogging tips.
That became my why. I wanted to take my blog full-time so I could create my dream life. On my terms.
Fashion blogging stopped being fun
I’ve always taken my own photographs, even when I was a fashion blogger. Yep. Just me, my camera, and a tripod.
And the occasional stranger who would stare or ask, “what are you taking a picture of?”
For a while, shooting my own photos in public helped to build my confidence. Most of the time, however, I was constantly anxious about what people were thinking of me.
Or what a man would be thinking. And in some scenarios, worried about the verbal profanities that he would blurt out loud right to my face.
I’ll never forget the time a truck with a man a little old than my father was trying to pass me in an alley. I politely picked up my tripod and moved out of the way.
As he drove by he said, “will you bend over for me again?”
Yeah, that happened.
And the sad thing is, that’s not the first time. Nor will probably be the last.
After I moved to the current town I currently live in, my anxiety hit an all-time high. I hated going out and shooting my own photos. And I always hated asking others to help me (I’m a stubborn Taurus!)
It stopped being fun.
My lifestyle changed
The other major piece of puzzle is that my financial situation changed a bit.
My student loans went up and I was faced with “adulting.”
I was never good with budgeting, and even though I was a frugal spender to begin with, I realized that my money couldn’t keep going towards supporting my fashion blog.
I worked with a lot of companies for free, just so I could get free clothes to keep my blog going.
Now, when I started rethinking my entire blog I did dabble with the idea of doing a blog on a capsule wardrobe or simple living, etc. But that just wasn’t me.
I liked clothes and I liked investing in pieces, but I didn’t want to blog about it.
That wasn’t where my passion was.
My blog wasn’t growing
Let’s get real: my blog was stuck.
I sat on the same amount of pageviews every month. Brands who reached out to me only wanted to send me free stuff. And I didn’t really have much of an audience.
Ironically, most of my success was on Instagram, but the following I was growing on there weren’t coming to my blog.
I was putting more and more effort into my blog and even started writing about other topics (personal development and blogging) but still wasn’t getting the results I had hoped for.
When I started learning more about growth strategies, I realized all the mistakes I was making.
Top two mistakes why my blog wasn’t growing:
1. My Fashion Blog Had No Focus
First of all, my blog was ALL OVER THE PLACE. Since I’m multi-passionate, my blog reflected that. In a bad way.
When I posted three times a week (gosh, I really did that?) it flowed from fashion on Mondays, blogging tips on Wednesdays, and lifestyle/personal development on Fridays.
While I preach that you don’t need a niche to be successful, the problem wasn’t that I had too many topics. It was that my topics didn’t have any kind of theme.
My blog didn’t have a FOCUS.Don't make these two very BIG mistakes I made trying to grow my fashion blog. Click To Tweet
So if you want to blog without a niche, go ahead girl! I am not going to stop you.
Just know that if you want it to grow, your blog NEEDS to have a focus.
Having a focus means that your blog revolves around a message or mission and helps a specific group of people.
2. My Fashion Blog Wasn’t Helping People
The #1 thing I now teach you guys to grow your blog is to seek to help others, right? Well, it took me a while to realize that.
When I had the fashion + lifestyle blog, I sort of helped people. I shared “how to style” tips and found joy in writing about self-help topics such as becoming a morning person, overcoming stress, or how to meditate.
But in the grand scheme of things, these didn’t really flow with my fashion and blogging posts. What was the glue that held them together?
I mean, it was all my passions, but when I realized I was reaching too many different audiences with my content, that’s when the lightbulb went off in my head that THAT was the reason my blog wasn’t growing.When I realized I was reaching TOO many different types of people with my content, the lightbulb went off! Click To Tweet
My blog had no focus. No central theme. No reason for people to come back for more.
So if you learn one thing from this post it’s this: being all over the place is NOT a good growth strategy.
Get it together girl.
Find that glue that holds all your passions together and MAKES sense to your target audience.
And then turn that glue into a mission statement.
When you do that, people will flock to your blog.When you can find the glue that holds all your passions together, people will flock to your blog. Click To Tweet
I wanted to grow a successful blog that aligned with my lifestyle
Since I needed to adjust my lifestyle to accommodate my new budget, I realized that I needed my blog to flow with that lifestyle.
They had to go hand and hand, otherwise I couldn’t have a blog. I can’t write and preach something, while living a “double life” you know?
They needed to synergize.
When I got that clarity, it helped me brainstorm possible directions my blog could go: Simple living? Personal development? Blogging?
This is when I officially entered my rebranding stage.
I have lots of journal entries documenting this journey and was fortunate to hop on video calls with my friend Erin every Sunday night.
Erin and I are friends in real life, but we coached each other in whatever we were going through during our calls.
She helped me rebrand my blog by listening to my ideas, giving me advice, and just being there for moral support.
After working through exercises to combine my personal values, passions, strengths, and how I can help people online, it became super clear to me that I needed to blog about blogging.
I found my purpose in life
I owe this whole transformation to finding my purpose.
I guess you could say I always had a purpose, but I never really confirmed it to myself and intentionally lived my life fulfilling it.
It took some time to find it and lots of self-help exercises from the internet, but I got it: to help other women discover their purpose and how they can fulfill it through their blogs.
So now I wake up everyday motivated and with a clear sense of direction.
I’m here for a reason. And that reason is to help YOU grow your blog and turn it into a business.
That fires me up.
I want to Turn My Blog into a Business
Last things last!
I want out of the 9-5 life so I can create the life I wish to live. I want to spend more time with my boyfriend, loved ones, and TRAVEL.Your blog is a powerful tool to help you create the life you wish to live. Click To Tweet
There is so much in this world I want to see, hear, smell, taste, and touch…and I’m using the power of my blog to help me do it.
And I also want to help you guys on a bigger level!
With more time spent on my blog and business, I can create more things to help you achieve your blogging goals.
It’s a win-win for everyone 🙂
Why I Blog About Blogging
I ultimately blog about blogging because it’s first and foremost my passion. I am 100% obsessed with all things blogging.
The next reason is that one of my natural strengths is teaching.
I never realized I was good at teaching until my rebranding stage. Isn’t that crazy?
I grew up thinking that “teaching” meant I had to become a high school teacher or a college professor (which I did not want to do.)
Then I realized that I could teach outside an academic classroom, to women my age, on a topic I was utterly obsessed with: blogging.
Cue the lightbulb moment 💡
And here I am, on a mission to help creative and ambitious women like YOU transform your blog into a purposeful and profitable business.
Why Do You Blog?
Throwing it over to you now!
What do you blog about now? Have you always written about the same topics or have you shifted directions? Let’s chat down in the comments!
Something For You!
Before you go, I want you to grab a FREE sample chapter of my eBook Blogging with Purpose.
The specific chapter is entitled “To Niche or Not to Niche: Finding Your Blog’s Focus and Target Reader.”
The reason so many bloggers struggle to grow their blogs (and why I struggled for years) is because their blog lacks that GLUE that connects their passions, strengths, and target readers together.
When you can get CRYSTAL CLEAR on what your blog is about, who it’s for, and why people should care about it…you will be on your path to success!
And I want that for you, I truly do! So go ahead and grab your free chapter. Maybe you’ll love it so much you’ll get the whole eBook 🙂
Download your free chapter!
Get your free chapter to learn how to grow a successful blog with or WITHOUT a niche!