The one thing that seems to be what every blogger wants more of is traffic. And with good reason. More page views on your blog can expand your reach and lead to more opportunities. Such as to turning readers into followers, growing your email list, and monetizing your blog. If you’re producing killer content that you pour your heart and soul into, but no one ends up reading it, it can really sting. Trust me, been there!
If getting traffic to your blog is like pulling teeth, then this post is for you! Getting more page views is a topic I get a lot of questions about and is one of my biggest struggles as a blogger, as I’m sure we can all relate to.
Since focusing more on turning my blog into a business, I’ve learned different ways to boost my traffic in the past few months that have dramatically increased my monthly page views, so without further ado, let’s hop to it and start driving that traffic!
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1. CREATE VALUABLE CONTENT
First things first, you need to be writing blog posts that people want to read. Your posts should be packed with valuable information, contain high-quality images, and speak to your target audience’s pain points
In the end, it all comes down to knowing your audience and what they need help with.
When you can get clear on who they are, what they struggle with, and how you can help them you’ll know exactly what kind of valuable content to create for them!
2. COMMENT ON OTHER BLOGS
Many bloggers fail to do this, but it’s actually the way I generated traffic to my blog for over 3 years (before I knew anything about “strategy,” lol!)
You should always share the love on other blogs, but make sure you leave genuine, thoughtful comments. This will make your comment stand out to other people browsing the same blog post, who will more than likely check YOUR blog out and leave a comment!
3. GUEST POST ON ANOTHER BLOG
Guest posting is SO powerful if you do it strategically! It’s a great way to share your expertise and get your blog in front of a new audience.
My best tip is to only guest post on blogs in a similar niche who share the same values as you. You want to make sure your audiences are aligned otherwise, you’re basically going to be preaching to NO ONE who wants to listen!
4. SHARE ON YOUR INSTAGRAM ACCOUNT
Social media has become a major source of traffic for bloggers and Instagram is a great place to get your more eyes on your website.
Now, there are many different avenues you can take to promote your blog posts and website on Instagram:
- Your grid
- Instagram Stories
- Doing Instagram Lives
- In your direct messages
Honestly, these are ALL great ways but the trick is to only use the ones that work for you and your audience.
Whenever I get DM’s with questions I always make sure I answer their question, but also point them to a blog post for extra support!
5. CREATE + SHARE PINNABLE IMAGES
Despite the myths that surround this platform, you absolutely NEED to be sharing your content on Pinterest.
Ideally, your photos for Pinterest should be vertical and long, include text overlay explaining what your blog post is about, and contain your logo or domain name somewhere so users can be directed to your site.
6. POST IN FACEBOOK GROUP THREADS
Facebook groups are a goldmine when it comes to getting your content out there.
Find groups in your niche and share your blog posts, paying attention to the group rules. Most groups have daily promotion threads that allow you to share your link.
My only tip is to make sure you engage in the threads and check out other people’s posts–don’t be a mooch!
7. SHARE TO PINTEREST GROUP BOARDS
Group boards provide a lot of opportunities for your posts to get exposure.
It’s essentially one Pinterest board that accepts contributors to post their pins to. If you are part of multiple boards with thousands of followers, that’s A LOT of people who can potentially see your content.
You can find a list of over 75 group boards and how to join them in my resource library!
8. SHARE TO TAILWIND TRIBES
Tailwind is a Pinterest automating program that allows you to schedule your own and other people’s pins. It also saves you a butt-load of time while putting your content on blast.
Tailwind Tribes is a feature that comes with the program and is slowly proving to be more useful than Pinterest group boards. I’m completely obsessed and highly recommend that all bloggers add it to their growth strategy!
9. SCHEDULE + AUTOMATE YOUR OLD POSTS
If you’re on WordPress, there’s an option after you hit publish so that it to automatically post to your social media accounts, which saves a lot of time while pushing your content to multiple platforms.
I also recommend Buffer to schedule your posts to social media. It will allow you to spend set up posts to automatically post throughout the week without having to worry about it!
A WordPress plugin I really like is Revive Old Post, which automatically posts older blog posts to my Twitter and Facebook. This is a great way to *revive old posts* that still carry weight and can get seen by newer audiences.
10. HAVE AN EMAIL LIST
I can’t stress the importance of maintaining an email list for your blog enough. It’s the perfect way to promote your blog posts and build a relationship with your followers.
It’s also absolutely necessary to have if you ever plan to sell products or services. The sooner you start one, the better.
I personally use ConvertKit and absolutely love it because it makes collecting email addresses and maintaining my list easy, smooth, and effective. Click here to sign up and get your first month free!
11. UP YOUR SEO GAME
SEO stands for Search Engine Optimization which is a strategy to get organic traffic to your site by adding relevant keywords or keyword phrases to your blog posts.
This is a great way for users to discover your blog via search engines like Google. You want to make sure to include keywords in your blog post title, the body text, images, and meta description.
When sharing to social platforms such as Instagram and Twitter, be sure to use relevant hashtags. Another important place for SEO is in your Pinterest description. Optimizing your searchability will allow for outside traffic to find your blog, without you having to do anything!
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