Sooo…how many bloggers are there in the world? A lot is an understatement. Everything has been done before–it’s nearly impossible to write about anything “original” so what’s a beginner blogger to do? Do you ever think to yourself: my blog looks great. I have amazing images. And my content is pretty darn good if I do say so myself. So why isn’t anyone noticing my blog? What am I doing wrong? Do I need to blend in like everyone else to be successful?
Girl, NO! If you have been struggling to get your voice heard, keep reading to learn 7 ways you can stand out and get noticed NOW.
1. Have a Strong Mission Statement
A blog with direction is a blog that will go places. (Sounds hella cheesy doesn’t it?) A mission statement is only a few sentences long, but it packs a punch. It tells people in a hot second what your blog is going to give them and if it’s worth their time. Having a mission for your blog will help you grow a loyal blog audience that keeps coming back for more.
The most important thing I’ve learned since rebranding my blog is that having a strong mission statement is what keeps me inspired, motivated, and has helped me go from 3,500 monthly page views to over 22,000 page views in just 2 months. If the idea of having a super-specific niche turns you off, a mission statement is going to allow you to blog about a bunch of different things and still appeal to readers.
2. Brand Yourself
In a nutshell, branding is the look and feel of your blog. It encompasses more than just your logo and color palette, but your blog topics, target audience, writing style, and overall “vibe” you give off. Nailing your branding is how you will stand out and gain a following. Last week I shared my ultimate guide to branding and you guys seemed to love it!
I am absolutely obsessed with branding because it’s a great way to market yourself by embracing what makes you unique. I used to be so focused on blending in with other bloggers that I lost sight of who I really was. Now that I’ve embraced what makes me different (a girl in glasses who lives in Pennsylvania and works a 9-5 but also blogs and loves helping other bloggers) I’ve had people tell me that they love my blog because I’m relatable and different.
LEARN MORE: In the workshop, I’m going to be sharing the 3 key elements of memorable and successful branding. We’re going to be talking about the good vs. bad and how branding your blog will help you boost your page views, grow your audience, and land collaborations with brands and companies.
3. Build Your Social Media Presence
Being active on social media is a great way to get your blog noticed. The key is to not pour all your energy in trying to be EVERYWHERE. Figure out where your target audience hangs out the most and focus on just 2 platforms. For me, it’s Instagram and Twitter.
Make sure you schedule or designate time throughout the day to be present on your chosen platforms. If you use Twitter, Hootsuite is a great tool that I use to schedule my own and other bloggers’ content to share. You just don’t want everything to be automated though–spend 10-15 minutes interacting in threads or find a Twitter chat to join, which is a great way to find other bloggers to connect with.
4. Be An Open Book
People love honesty, especially on the internet. With so many unauthentic growth strategies out there (especially when it comes to growing your Instagram) we are CRAVING genuine content and engagement. The best way to do this is to be completely transparent with your readers.
Properly disclose when giving reviews or working with brands and never share a post that isn’t 100% genuine. Give credit to other bloggers when it’s due, say if they’ve inspired you to write on a specific topic. I reached out to Helene of Helene In Between because she inspired me to write this blog post. I wanted her permission to make sure I wasn’t totally copying her idea. She responded with enthusiasm and boosted my confidence about the post and it is still one of my most popular posts to this day!
5. Reach Out to Other Bloggers
Extending my story about contacting Helene, reaching out to other bloggers via email or in the comments section is a great way to get noticed (by the right people!) When I started to pick up my growth strategy game, a blogger I followed and admired reached out on Twitter looking to put together a group of bloggers with similar focuses. I responded to her email expressing interest and not only was she excited to connect, but she also followed me on my social accounts! And now we’re really good pals 🙂
Another time I simply responded to a blogger’s weekly newsletter and she followed me on Instagram and Twitter and now we’re friends! This has actually how a lot of my blog friendships have developed and it all happened because I reached out to them! GUYS. Don’t be scared to put yourself out there and ENGAGE. It is a great way to genuinely grow your audience.
6. Become “Known” for Something
Developing authority in a certain area will help you stand out because you’ll become known as “the girl that knows everything about _____.” You can achieve this by really narrowing in on your blog’s focus and staying consistent with your message or mission statement.
I want to use Katherine over at Slightly Savvy as an example. She has quickly made a name for herself as the girl who works in PR and shares insider tips to work with brands on her blog. After she started to get more recognition for her insight and lots and lots of questions, she developed Summer Camp which was a HUGE success. She literally only thought 2-5 people were going to sign up…when in reality she had close to 30 campers in total! GO KATHERINE!!
LEARN MORE: The workshop is going to help you figure out what you’ll be known for online by embracing what makes you unique and how to start using that right away to get noticed. I’m really excited for this one y’all. Katherine will also be sharing what brands are NOT looking for when they’re in search of bloggers for brand collaborations. You’re not going to want to miss this (seriously.)
7. Know Your Why
When the going gets tough and you feel like you’ve hit a wall in terms of getting your blog and social media noticed, remind yourself of the reasons why you showed up to your blog in the first place. Why did you start blogging? Maybe it’s a creative way to express yourself or you love helping others.
I show up to my blog every day because knowing that I can help just one person keeps me going. Receiving comments, DMs, and emails from you guys with such amazing feedback and personal stories are what the things that motivate me every damn day and let me know that I am doing this for a reason.
Comments like THIS are what I’m talking about. Katie of Katie’s Kronicles is such a dang sweetheart and always shows such amazing energy and enthusiasm after she reads my blog posts. She is obviously VERY passionate about growing her blog and knowing that I can help her every week makes me so freaking happy.
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