It’s been a month since I relaunched my blog, so I did my very first monthly statistic report. I’m shocked to say that I’ve tripled my traffic for the month of June!!! WHAT!!?? I’m still trying to wrap my head around it, plus I can’t stop thinking that it’s probably mostly my own page views (it’s not–I checked!) I’ve been working like crazy to drive traffic to my blog this past month, so it feels amazing to see that it paid off. Since I like sharing as much as I can on In Search of Sheila, I decided to write a blog post about it and share the exact strategies I used last month to increase my blog traffic like WHOA. Hopefully, my personal experience can provide some insight and maybe even help you develop your own growth strategy. We all want to increase our page views, don’t we?
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Since I like to back up my claims with factual proof (it’s my history background, what can I say lol) here are my Google Analytics stats from May and June 2017. If the numbers are a little overwhelming, no worries. To break it down for you…in May I had 3,552 page views and in June I had 10,761. If you do the math (please double check my work, math is NOT my strong suit lol) that is just a little more than TRIPLING my traffic for the month of June. How the heck did I do this? Sit tight, I’m going to tell you in a second!
NOW, ON TO THE THINGS I DID TO TRIPLE MY BLOG TRAFFIC…
Rebranded My Blog
A week into June I officially relaunched my blog. In Search of Sheila shifted from a fashion and lifestyle blog into a positive online space that teaches passionate lady bloggers how to blog with intention and purpose. With a brand new design and mission, my blog took a new direction to provide simple, actionable, and organic growth strategies. Since narrowing my blog’s focus, I also got super specific on my target audience. Doing this has tremendously helped me when it comes to creating content that I enjoy producing, but also helps my readers. Getting super specific with my focus and audience has definitely helped drive more traffic to my site.
Overhauled My Pinterest Strategy
June was certainly the month of taking my Pinterest game to the next level. I educated the heck out of myself, pinned like a mad woman, and joined a ton of group boards. (I also created my own group board which you can join here!) As you can see below I just about quadrupled my Pinterest traffic for this month, and now Pinterest is one of my main sources of traffic! How did I do it?
I started posting around 50 pins a day and increased that to 100 a day, and now am back to 50 a day. You’re probably thinking I must be spending my entire day on Pinterest to pin that much, but…I’m not! The secret is scheduling. The tools I use to schedule my pins to my own account and group boards are Tailwind and BoardBooster. Both services offer a free month’s trial so you can try them out for yourself. I do manually pin when I have some spare time (usually after work) so I suggest finding a nice balance. One other thing I want to add is that I follow the posting ratio of 80% of other people’s content and 20% of mine. The more you pin the more chances you have of getting noticed, repinned, and clicks to your blog! P.S. go follow me on Pinterest here!
I plan on doing a blog post all about how to use Pinterest to drive traffic to your blog, so if you have any specific questions please leave them in the comments or shoot me an email on my contact page.
May 2017 social media traffic
June 2017 social media traffic
Created a Resource Library
One addition to my blog that has been getting a lot of traffic is my free Blogger Resource Library. I added this as a way to share exclusive tips, resources, and tools only available to my email subscribers. I made the page password protected, which means people need to subscribe to my email list in order to get access. I also created a page with my favorite blogging resources, which is open to the public. As you can tell from my stats below, my resource library ranks #7 in my top posts and pages for the month of June. Another interesting thing is that my about page is pretty popular as well! People love finding out more about the blogger behind the blog, so I definitely recommend rocking the heck out of your about page.
- Related: Free Blogger Resource Library
More Active on Twitter
Man, I really love Twitter. I never used to–I actually hated it and tried to use it for my blog, but quickly abandoned it after a little while. Nowadays, I’m on it more than Instagram half the time and I actually get a pretty decent amount of traffic from it. What’s my secret? I’ve connected with other bloggers and make sure to share their posts in addition to my own! I also schedule tweets in Hootsuite and love the WordPress plugin Revive Old Posts, which automatically tweets my past posts on a random schedule.
Making the Most of Instagram Stories
Even though my Instagram growth has tanked and I’ve started to care less about the app, I’ve been making sure to regularly post more on my stories. It’s a great way to connect with your followers on a more personal level, plus it’s actually a great way to promote your content. A lot of my readers get blog updates from my stories + I like to show behind the scenes and sneak peaks to hype up my posts. Lastly, I always direct my followers to the link in my bio!
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Optimized Most Popular Posts
I’ve made sure to optimize and promote my most popular posts by tweaking them a bit. I updated them with new information and photographs, added relevant affiliate links and opt-in forms when appropriate, and created multiple Pinterest images for each post. I also added links to the posts in my sidebar, link to them as much as I can in my newer posts, and include them in my thank you pages after people sign up to my email list. To see which are your most popular posts, go to Google Analytics–Behavior–Site Content–All Pages. Make sure you adjust the date range accordingly!
A Little Blog Magic
I’ve recently gotten really into growing my blog by using the Law of Attraction, visualizations, tracking the moon cycles and all that metaphysical stuff. (Shoutout to the Lively Show for opening my eyes and bringing it into my life.) If any of you are familiar with the term “woo woo” then girl, you’re on my level! I know this realm of blogging might be a little too out there for some people, but I do plan on writing a more in-depth blog post about it soon 🙂
Here’s a little story: If you follow me on Twitter or Instagram then you might know that I recently had a pretty amazing week. My very first eCourse officially launched and the number of students enrolled in it within the first few days was nearly double that of my goal for the week! On top of that, I also got a raise at work after a very successful (and my first) salary negotiation (boo-yah!!!) Oh, and ON TOP OF THAT, I won $50 in a Blog Boss Babe Pinterest challenge! It was a very abundant week I must say. I attribute all of my successes this week to the Law of Attraction and daily blog visualizations I’ve been practicing. If you’re a skeptic, you must try it for yourself because it works!
Found My Blog Squad
Lastly and most importantly, I couldn’t have tripled (or even doubled) my blog traffic this past month without the help of all my amazing blogger friends I’ve connected with. I found my squad, who are all super supportive, engaging, and just GET me. Honestly, building friendships with other bloggers is the best (and most fulfilling) way to grow your blog in my opinion. I’ve become so passionate about this growth strategy that I created a free 7-day eCourse to help you build your very own blog squad. My Build Your Blog Squad eCourse will teach you actionable and authentic strategies to grow a devoted blog audience of readers who want to learn from you, buy from you, and who just GET you.
If you’re struggling to increase your traffic and engagement, or maybe no one is clicking on your affiliate links, this course is for you! I strongly believe that setting a strong blog foundation and focusing on growing your squad is the key to blog success. I encourage you to join me in the course by clicking below!
What are some growth strategies you’re using to drive traffic to your blog?
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