Are you ready to create a digital product, but have no idea where to begin?
Having a hard time figuring out what kind of digital product to create? And if anyone would even buy it?
Girl, you’re in the right place…If you’re ready to make money online by selling digital products, keep reading!
There are A LOT of steps that go into creating and launching your first digital product. I know how overwhelming it can be, especially if you have no idea what to do first.
In this post, I’m breaking everything down into 5 actionable steps so you can create and sell your first digital product without all the overwhelm and constantly asking “what do I do next?” Let’s get started!
Step 1: Define Your Niche
The word “niche” scares a lot of bloggers which I totally get! It used to scare me too.
Until I realized that I needed one if I wanted to ever attract an audience and turn my blog into a business that brings in consistent and reliable income every month!
Here’s another way to look at it:
A niche is a solution to a problem.
When you simplify what a niche is down to this, it isn’t as scary anymore!
So how do you figure out your niche? There are a few steps to this:
1. Identify Your Target Audience
- What group of people do you want to help? Describe them!
- What are they currently struggling with?
- What are their goals and desires?
2. Determine How You Want to Help Them
Human beings always want to improve themselves.
And the great thing about our desire for self-improvement is that we’re willing to dish out money for it!
Once you identify WHO you want to help the next step is to figure out HOW you want to help them.
- How can you help them overcome their struggles?
- How can you help them achieve their goals and desires?
Step 2: Develop Your Signature Method
A signature method is your step-by-step process or formula where you take your target audience from point A to point B to achieve a desired result or transformation.
For instance, my signature method takes you from a hobby blogger to an entrepreneur by turning your blog into a business by creating and launching your first digital product.
I have a specific step-by-step process I teach my students and readers to help you achieve this transformation.
Inside my signature program, Blog to Biz Academy, I teach you how to create your signature method which will be the driving force behind your business.
Once you create your signature method you’ll use it to develop your signature product.
Your signature offer will be comprised of each step in your method.
If you have an eBook, the steps will turn into chapters. If you sell a course, your steps will become lessons.
Having a signature method allows you to grow your business quicker and easier.
If you want to make a consistent income from your blog and turn it into a legit business, developing your signature method will help you do that.
I’ve built my business around my signature method and it’s been a game-changer for me!
Step 3: Create Your Product
When you get to this step there are 2 PATHS you can take:
Path 1: Create, Then Sell
In this path, you’ll create your product first THEN sell it.
Path 2: Presell, then Create
In this path, you’ll pick your product idea but won’t create it until AFTER you sell it.
I recommend preselling your product first, that way you can:
- Spend your time on your launch and marketing strategies (which are very important)
- Earn a profit quicker
Let’s break this step down even further into mini steps:
Choose Your Profitable Digital Product Idea
You know who your target audience is and what specific problem they’re struggling with.
You also know how you help them solve that specific problem.
And you also developed your signature method that takes them from point A to point B (the transformation.)
BOOM: that’s your digital product idea.
Now, there are a few more mini steps you need to take before you go onto the selling stage.
Decide the Format of Your Digital Product
Do you want to sell an eBook? Workbook? Course? Something else?
To decide, figure out the best way for your target audience to achieve the transformation from your signature method.
If you need some inspiration I have a blog post about the most profitable digital product ideas!
Validate Your Product Idea
Your goal during this step is to determine whether there is a demand for your product idea.
I also like to call this the market research phase.
Before you actually create something, you gotta make sure people actually want it.
Once you validate your idea you’re not going to feel frustrated anymore…you’re going to feel excited, focused, and ready to take some damn action to bring your digital product to life!
Create Your Sales Page
Having a sales page for your digital product is so important!
And sadly, a lot of bloggers launching their first digital product ignore this step.
They think if they just add a buy now button at the end of their blog that goes to a checkout page the sales will start rolling in…
Until the sales don’t roll in!
Having a sales page is important because it gives your potential customers an idea of:
- What they are going to get out of your product
- If it’s a right fit for them (aka should they spend money on this?)
- Confidence in the product
- Motivation to press buy
A sales page is your chance to lay out all the nitty-gritty details about your product and why your target audience NEEDS it.
I highly recommend creating your sales page BEFORE you go into marketing mode. What I realized (the hard way) was that once I mapped it out, it made promoting it so much easier.
So take my advice and create your sales page during the product creation stage and not in the middle of your launching stage (which is next!)
Price Your Digital Product
Pricing is going to be determined by a few factors:
- Product format
- How much stuff is included in your product (i.e. a course with video lessons, workbooks, and a community is going to be more valuable than a course with just text lessons)
- Level of knowledge, expertise, and qualifications
- Target audience
- Confidence level: at the end of the day if you aren’t confident about your pricing, you’re not going to feel confident selling your product!
My biggest tip is to see what other products in your niche are priced at and use that as a starting point.
Factor in your expertise, the value of the features included, and make sure to consider the income level and lifestyle of your target audience.
Create Your Digital Product
If you decide to create your digital product first, you’ll need to pick the right tools and software to create your product:
- eBooks: Canva, Adobe InDesign or Google Docs
- Courses with video: if you’re going to have videos I suggest Zoom, Quicktime for Windows, or Screenflow for Mac
- Courses with slides: Google Slides or KeyNote
- Course platforms to host your course content: Teachable or Thinkific
But remember, I suggest you pre-sell your product first, that way you know people really want it since they put their money where their mouth is!
Step 5: Launch Your Digital Product
If you decide to presell your digital product you’ll jump to this step after you pick the format idea.
When you launch your first digital product you need to have an intentional strategy in place if you want to have a successful first launch.
When I launched my first eBook I had an entire game plan in place and made over $800!
There are 3 phases that go into launching:
1. Warm Up Phase
Your goal during this phase is to get potential customers on your email list with purposeful content strategy.
A content strategy is made up of:
- Blog posts
- Opt-in freebie (to grow your email list)
- Email newsletters
- Social media posts
You’re going to be spending 5-6 weeks building and warming up your audience to buy your product by publishing valuable content that drives them directly to your paid offer.
A huge struggle I hear from my community is that they don’t have an audience to launch a product…well that’s why you need a launch strategy…so you can build up an audience of potential buyers 😉
Now, you don’t want to just be in content creation during this phase, you should also be showing up for your audience by engaging with them, showing off your expertise, and gaining their trust.
2. Launch Phase
This phase is when your product is available to buy (how exciting!) and lasts about 7-10 days.
Your goal during this phase is to put on your sales hat and promote your product!
Here are some ways to promote the launch of your product:
- Blog posts
- Sales emails
- Social media posts
3. Post-Launch Phase
Once you’re done launching, it’s not over yet!
You need to make sure your customers are happy, so block out the week after your launch for:
- Customer service questions
- Creating and delivering your product if you did a pre-sale
- Onboarding your students if you launched a course
- Show up for your audience who didn’t buy by publishing content and engaging with them (don’t ghost on your peeps!)
Planning to Create & Sell a Digital Product in 2019?
You’re invited to the REBEL BOSS SUMMIT. The Rebel Boss Summit is for anyone who wants to create and sell a digital product in 2019 (like an ebook, an online course, a workbook, printables, graphic templates, etc).
This is going to be a jam-packed 3-day VIRTUAL event with presentations covering the following topics:
- Sales page design
- How to write a compelling sales page
- How to write emails that will turn leads into buyers
- How to sell products on Etsy & Creative Market
- How to host webinars, virtual summits, and other events to help you sell your product
- Facebook ads strategy
- Instagram strategy
- Pinterest strategy
Pssttt…my presentation is all about how to scale your digital product sales with group coaching. It’s an EPIC training full of actionable strategies to incorporate group coaching into your business model.
Dying to learn more? Click the link below to get the full scoop and snag your free ticket!