It’s no secret that I’m obsessed with Pinterest. I rave about it in practically every other blog post it and preach it as the holy grail to growing your blog. Trust me, I never used to love it. I’d post some nice images here and there, but couldn’t understand why my pins weren’t getting repinned, while every other blogger was posting about how they were exploding their page views and growing their Pinterest by 900%.
I just COULDN’T crack the code!
I even got to a point where I was convinced I had to pay some serious amount money to learn the “secret” to Pinterest success. Luckily I’m a very determined person who loves research, so it didn’t have to come down to that.
I took it upon myself to decode it once and for all. After tripling my blog traffic last month with the help of Pinterest, I’m finally feeling confident enough to share 7 tips on how to boost your traffic like WHOA using…yep! Pinterest. Let’s do this!!
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1. Write Valuable Content
Remember that the foundation of a successful blog is high-quality content oozing with value. With a click-worthy title and compelling content, no one is going to read and share your post unless it evokes an emotion or solves a problem they’re struggling with. This is why it’s very important to know who your target readers are and what they need help with to drive more clicks to your site.
2. Create Eye-Catching Pins
Along with valuable content, you need eye-catching pins. A good pin is vertical & long with text overlay that explains what your post is about and has a link to your website. You should also include your logo or domain name on the pin so it can be easily traced to your blog. When it comes to creating your pin images, envision it in a sea of other pins, competing to stand out.
The recommended size of a pinnable image is 735 px X 1102 px, but you can go even taller than that. I like to mix it up and make my images 735 x 1400. When it comes to text, your font needs to be easy to read, especially from a mobile device as most people use their phones to browse on Pinterest. Stick to large, readable fonts in a darker color over a light background.
3. Treat Pinterest Like a Search Engine
Contrary to popular belief, Pinterest acts as a visual search engine, not a social media platform. Add niche-relevant keywords to your descriptions to increase your likelihood of your target readers finding your pins. If you have a basic understanding of Search Engine Optimization (a.k.a. SEO) then all you need to do is apply the same strategy to your pin!
*Pro-Tip: Your descriptions should be 2-4 sentences long and include a call to action to get people to click on the link to read your post. You’re welcome.
4. Make It Easy To Share
Whenever I read a blog post that I really love or think would help others, I want to share it! So it absolutely KILLS me when bloggers don’t have any share buttons on their blog! If you have WordPress, get the Jetpack plugin now!
Also, most templates nowadays will automatically put a “pin it” button right over your images, which makes it even more easy for readers to share your content. If you don’t have one there’s a WordPress plugin for that too. It’s called Pinterest Pin It Button On Image Hover And Post. Pretty good title, huh?
5. Join Group Boards
As I’ve preached in the past, bloggers need other bloggers. Even on Pinterest. Fortunately for us, the blogging gods have blessed us with group boards, which are responsible for giving our pins the attention they deserve.
A group board allows multiple people to pin to it, which means a greater chance for your pins to be seen, saved, and clicked on. The two best ways to find group boards are Pingroupie.com and by searching through other user’s accounts.
*Pro-tip: Group boards are distinguishable because they have a little circle in the bottom left corner.
Always read the board’s description which will give you directions on how to join. Usually, you send an email or direct message to the creator, or you can leave a comment on a recent pin.
Now you’re probably wondering where the heck to find group boards. Oh, I got you, girl, don’t you worry. Here are some group boards to get you started:
- Bloggers Gonna Blog (all niches)
- Bloggers In It To Pin It (this is my group board, weee!!)
- The Lady Blog Project (blogging, travel, lifestyle created by my blogger friend Krista Aoki)
- Group Board for Bloggers (all niches)
6. Post At the Best Time, A Lot
When it comes to finding the best time to pin think of when you would normally hop on Pinterest. For most people it’s in the evening right before they go to bed. According to CoSchedule, the best time to pin is generally between 1 and 4 p.m. and 8 and 11 p.m., especially on Saturdays. Makes sense, doesn’t it?
On top of pinning at optimal times, you want to pin A LOT. But no, that doesn’t mean you have to be pinning 24/7. Nobody got time for that!
That’s why Tailwind has graced our presence by making our lives a heck of a lot easier.
7. Hop on the Tailwind Train
You’re probably sick of hearing me talk about Tailwind, but that’s probably because you aren’t using it! It is seriously game-changing when it comes to getting your pins noticed and shared. Why am I obsessed with Tailwind?
- It allows me to pin 50 pins a day ON AUTOPILOT
- You can download a Chrome extension and schedule pins straight from your browser
- You can schedule pins from the Pinterest app too!
- You can post your pins in Tailwind Tribes, which is essentially like group boards
- It has a “smart scheduler” that will schedule your pins at your most optimal pinning times.
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