Wouldn’t it be nice if we could read our audience’s mind? Whenever we sit down to write our posts, we could totally skip the hmm what should I write? stage and instantly start typing away?
If you want to grow your audience & email list and even turn your blog into a business, it’s very important to create click-worthy content that catches your audience’s attention and keeps them coming back for more.
Keep on reading to learn my top tips & strategies to consistently come up with a kick-ass content strategy that’s going to save you loads of time and build an audience of raving fans!
It’s Not Blog Magic
Trust me, I’ve been there. Totally stuck for ideas. Staring at the computer screen. And honestly, it’s something I still struggle with from time to time.
But coming up with blog posts your audience is dreaming about isn’t a secret spell. Everything I produce on this blog is created with the intention of serving my audience.
Whenever I get comments and emails like Sheila, you read my mind! This is EXACTLY what I’ve been struggling with! I get all giddy on the inside because it means my tactics are working.
Everything I’m doing is not a happy accident. It’s on purpose.
And you can get comments from your readers just like this, by creating intentional content that speaks directly to your readers.
Ready to learn how to spellbind them?7 Ways To Create Click-Worthy Content Your Audience Will Love Click To Tweet
1. Know Your Audience (No, REALLY Know Them)
So you think you know your audience?
First things first: you need to know more about them than their gender and how old they are.
One step further: you need to know more than their interests and struggles.
Sheila…what else is there to know?
I’m talking get deep into their heads. Creepy, I know. But being creepy means you’re going to be able to consistently create content that they will love.
Know what motivates them. What inspires them. What their goals are. Their big dreams.
But also know what scares them. What keeps them up at night. What’s holding them back from reaching their big dreams.
When you’re able to get inside your audience’s head, you’ll be able to write blog posts that hit these points and they’ll fall into your lap.
2. Understand Their Struggles
While you’re inside their head, you need to not only know their struggles but understand them. And use ’em to your advantage.
Whatever they’re facing that is hard, challenging, or frustrating in regards to your niche, ask yourself: how can I help them overcome and conquer? How can I make their life easier?
Slide in swiftly with your skills and expertise to help them.
For me, my audience struggles with growing their blogs in an authentic way. They often get overwhelmed by all the blogging blogs out there and want a simple, how-to approach to answering their questions and reaching their goals.
That’s when I come in 🙂
3. Keep Your Content In Line With Your Mission
One problem many bloggers face is that they’re all over the place with their content. While I totally believe that you can have a successful blog without a niche, you do need to have a clear focus.
What this means is that while you may want to blog about different topics, you need to make sure all of your posts relate to one overarching theme: your blog’s mission statement.
A mission statement gives your blog direction and focus. It tells visitors what your blog is about and why they should stick around. If you crafted an on-point mission statement, it’ll instantly resonate with visitors who fit your ideal reader profile.Keep your content in line with your blog's mission to attract your ideal readers. Click To Tweet
4. Write To Just One Person
Yes, you want to grow your audience, but to help with the writing process I encourage you to think of just one person to write to. This is your ideal reader.
Bloggers get tripped up with this because they look at their analytics and notice that all walks of life read their blogs…how can they write to just one person when they want to appeal to everyone?
Well, there’s your first problem. Writing for EVERYONE means you’ll resonate with NO ONE.Writing for EVERYONE means you’ll resonate with NO ONE. Click To Tweet
Narrowing down your ideal reader into one person will not only allow you to appeal to everyone that fits that profile, it’ll make the entire writing process easier because you know what motivations, struggles, and frustrations you’re trying to solve.
5. Find Your Voice
Finding your blogging voice is a journey that takes practice. The more you write, you more you’ll sharpen your communication skills.
I majored in history in college, so I’ve written A LOT of formal style papers. For me, using the word “I” in papers was a huge sin that I avoided like the plague, as that was NOT academically sound.
But bloggers aren’t writing for professors. We’re writing for OUR readers who want to learn from us in a way that emphasizes our personality and authenticity.
So write like you talk in real life. It will make your content easier for your audience to connect with and help you distinguish yourself from other bloggers.
Pro tip: If you’re stumped for ideas or are trying to find your voice, use a speech-to-text device to record your blog post, rather than actually writing it! Sometimes it’s easier to get ideas out of our heads if we say them out loud.Use a speech-to-text device to record your blog posts to save time + find your voice! Click To Tweet
5. Make Them Feel Included
Speak to your readers, literally. Address them and give them a name.
I call my audience my “blog squad” and I always address them collectively. Like a community.
That way, they feel included. “Hey squad!” Or “Hey babes!” are phrases that frequently come out of my virtual mouth.
Do this in every piece of content you produce and be consistent with it.
- blog posts
- social media posts
We’re humans, we all want to feel like we’re part of something. ::Flashback to middle school when all we wanted was to sit at the cool table::
Side note: my middle school lunch table literally voted people “off the island.” Survivor style. Looking back, I was SUCH a mean girl. Thankfully I’ve grown up a bit lol.Include your audience in your content to make them feel part of your community! Click To Tweet
6. Use Language They Resonate With
A good way to connect with your audience is to include words and phrases they use on a daily basis. You can figure this out is by noticing the language they use in your comments section and on social media.
Observe the actual words they’re using and notice any patterns. Do they say certain words or express certain feelings a lot?
Another tactic is to find an IRL person who fits your ideal reader profile and analyze what words and phrases they use. Or you can even spark a conversation with them by shooting them a DM or email!Use words + phrases your audience resonates with to spark a connection. Click To Tweet
7. Ask Them What They Want
The last strategy is to go straight to the source. Ask them what they want from you!!
This isn’t the easy way out. This isn’t sleazy. This is SMART and it’ll make your life way easier.
The best ways to do this are:
- whip up a quick survey and send it to your email list
- create a poll on Instagram or Twitter
- DM or email select readers who fit your ideal reader profile
- browse through your comments section
If you don’t have an audience yet, join some Facebook groups and see what others are struggling with!When in doubt, just ask your readers what they want! Click To Tweet
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