Holy moly, I feel like I was gone for an eternity! If you follow me on Instagram, you know I’ve been in the middle of relaunching In Search of Sheila and well babes, ya girl is BACK! I got a fresh new web site (I moved to WordPress!), focus & direction, and LOTS of exciting content in stored and I’m ready to kick some serious blogging butt! This post is going to be a little more transparent than usual and 100% honest and authentic. Y’all know I always keep it real here at In Search of Sheila, so that’s not going to change. This post will go a little deeper into my blogging struggles from the past few months and what you can expect from me from now on.
I feel like there are so many bloggers nowadays that lack of a meaningful reason behind starting their blogs. Or, let’s be honest–they want to make money from it. I’m not saying that wanting to make money from your blog is bad or not meaningful–it’s actually a really solid reason and I would love to do that too some day. What I am trying to say is that you can’t start a blog one day on a whim with the expectation of making loads of moolah. Not only is it super unrealistic–it will hurt both you and your blog.
Why I Started Blogging
I’ve been documenting my life in an online space for over 13 years, back when Livejournal was the place to be and the concept of a “blog” wasn’t something that existed. I posted photos of my adventures with my friends and my daily thoughts (plus all da drama because oh, whoa is me, teen years were rough man) with the purpose of sharing my life with others. Then I was on Tumblr from 2009-2013, which led me to creating a personal style blog (a.k.a. this one). It was under a different (and cringe-worthy) name then, which I didn’t change until early 2016. You can read alll about that HERE.
- Related: Why I Changed My Blog Name
I continued with the intention of sharing daily outfits, along with ramblings about my life as a college student. And the funny thing is, no one really read my blog, so I was posting merely for myself. And that’s one aspect people should consider before they start a blog–are you writing for yourself and other people? Or just other people? Of course you can use your blog to inspire and help others, but it should ultimately serve you and your values in life.
Were my readers (once I finally got some) enjoying my posts and getting value out of them? Maybe. Was I getting value and joy out of them?
Then, yes. But not anymore.
My Battle With Self-Doubt
This isn’t to say that what my blog used to be wasn’t fulfilling me–I really did enjoy the content I was making, but soon encountered a radical change in my state of mind and what I wanted out of life–and my blog. Believe it or not, the moment that started it all was when I got shadowbanned on Instagram and my engagement began to tank, which sent me into a frenzy of comparison, anger, and self-doubt. Why wasn’t I getting more followers? Why weren’t my pictures getting as many likes and comments as they used to? Why wasn’t my account as big as so-and-so who had less followers than me at one point? I got stuck in the comparison trap and couldn’t get out.
My Instagram follower count has been static since January, despite all the “strategies” I was using to make it grow. The day that I had an internal break down (because of social media, how embarrassing, right?) was also a full moon. I won’t get too woo woo in this post, but then it all clicked why I was experiencing these negative emotions about myself and my blog. (I don’t know how many of you are into astrology and following the moon cycles, but I just started to and it’s been really helping me in my personal life and my blog life.)
My Duh! Moment
And it was that moment that “changed my life.” That’s putting it lightly, but I started to realize that I had been playing the blogging game all wrong. If you read this post back in February you know that I decided to start taking my blog more seriously to eventually blossom it into a business. I still want that for In Search of Sheila, but that being the driving force is what ultimately led to my downfall.
- Related: 7 Things I’m Doing To Grow My Blog
Although I did start implementing growth strategies and continued to consistently post 3 times a week, I still had no focus or purpose with my blog. In my mind it was a corner of the internet where I shared style, blogging, and life tips. Really groundbreaking right? You can find that anywhere. I also struggled every week to think of content to write and ended up doing it the day before, which really began to stress me out as I also started to grow my email list, Pinterest, and continued to fight with Instagram. All in between working full time. Enough was enough!
Why I Blog Today
In Search of Sheila is heading in a new direction and honestly, I couldn’t be any more pumped about it. After my mid-blog life-crisis, I took a couple of weeks to figure out how the heck I wanted In Search of Sheila to serve my readers and most importantly: myself. After careful introspection and research on intentional living, I discovered that my mission in life is to help women discover their purpose and how to turn their passions into a thriving blog with intention that makes an impact online. GIRL, I am ready to serve YOU! Lets do dis!
I’ve already gotten emails from some amazing women and it still boggles my mind that they took the time out of their day to send me a heart felt email sharing their story and blogging struggles in search of a little more clarity and advice. THIS my friends, is what I’m called to do. I’m just oozing with excitement about where I am heading in helping YOU and fulfilling my purpose in life. Are you ready to start this new journey with me?
What to Expect
First of all, there aren’t going to be anymore fashion-related posts. I know this is a bold declaration coming from me and at first I felt like I was betraying my roots and my readers, but I will discuss this whole topic in a future post. You can follow me on Instagram for style inspiration, but frankly talking about clothes just doesn’t bring my joy anymore!
What you can still expect is weekly blogging and social media tips, but now I will focus on sharing tips that promote intentionality and authenticity. I feel like there are so many bloggers out there who start a blog and then quit, and I don’t want that for you. You can read more about what will be coming to In Search of Sheila here.
Additionally, I will continue to share my personal journey (this IS called In Search of Sheila) with intentional living advice and tips to lead a more productive and happier life. Most importantly, I want my blog to become more of a community. If you want to join me in taking steps to blogging more intentionally and living with purpose, I encourage you to join my email squad. That way we can connect on a more personal level than on here or social media. And I have lots of free goodies waiting for you to improve your blog waiting in my resource library 🙂
Why do you blog? Do you have a mission statement? I would love to hear the reasons behind why you started your blog and your intentions behind it! Lets start the conversation below. And if this post helped you or you think it would help someone else, please tweet it or pin the image below!