Blogging

Why Bloggers Should Create Community Not Competition

With as many bloggers out there in the world (we’re talking MILLIONS) I totally get why there’s competition. You want to stand out. You want to be memorable. You want the followers and the engagement. I get it. But there’s a better way to grow your audience that eliminates competing with each other: creating community. Your blog community–or squad as I like to call it–is made up of people who are totally obsessed with your content. They follow you on all your social media platforms, regularly interact with you, and show up in your inbox replying to your latest newsletter. These people just GET you. If these reasons aren’t enough to convince you why building relationships with your followers is important, keep on reading girl.

Why Bloggers Create Community Not Competition

When I started my blog no one read it. I remember actually looking through my posts one day and saw that someone had commented. Who the heck was this person, how did they even find me, and can I be their best friend?!? I don’t think that person ever left me a comment again, meaning they probably never read my blog again, but this one little comment meant a lot to me at the time. It meant that someone actually clicked on my blog, read my post, and took the time out of their day to write me a little message saying they liked my outfit (or something.) Nowaways, that can be a lot to ask for.

The point of this little story is this: I felt an instant connection with someone, even though they probably lived miles and miles away from me. I feel like this is something that’s become a rarity in the blogging world today. Nobody takes the time to connect on a deeper level with their followers. They think “liking” all the comments left on their Instagram posts is enough. They think scrolling through their feed and double tapping as they go means they’ve done their job for the day. Let’s be real for a sec: IT’S NOT ENOUGH!

I’ve been REALLY working on my growth strategy on my blog and social media accounts, and the biggest one I’m seeing the results from is creating relationships with other bloggers. I’ve connected with some pretty kick ass blogger ladies on Twitter and Instagram and it’s doing a few things for me and my blog:

  • my page views are booming
  • I’m getting more thoughtful + genuine comments
  • although my Instagram engagement has been on the struggle bus for months on end, I’m seeing a spike in comments and direct messages
  • I’m more excited to write and share my content




 

Why hadn’t I done this sooner is something I don’t have to ask myself because I know the answer: I stayed inside my blogging bubble. I had a competitive mindset and an ego. I didn’t go out of my way to connect with people because I thought it was a waste of time and (to be honest) I was more focused on numbers and “building my empire.” After realizing there was something wrong with this strategy, I took action to change it. With that said, here are 7 reasons why bloggers should take time to create a community around their blogs:

Boost Your Pageviews

As a firm believer in karma, if I share the love, I receive the love. Having a crew of blogger babes means that you’ll share each other’s blog posts, meaning more opportunities to drive traffic to your blog and get new readers. It also means there’s a possibility for collaborating, guest posting, and getting a shout out on Instagram or Twitter.

Support System

Having a little blog community is the best way to seek out answers to any questions you might have, get feedback on an idea you’ve cooked up, or just need someone to vent to on Twitter who knows where you’re coming from. I share my highs AND lows on my Instagram and I love it when it gets my followers engaged by sharing bits and bobs of their lives with me too.

Friendly Competition

Being friends with bloggers in a similar niche to you will give you an extra kick in the butt to produce bigger and better content. I know I said we need to eliminate competition, but there’s nothing wrong with a little friendly competition now and then. Sometimes we need that extra bit of motivation in seeing someone else slay the game, in order to get our asses in gear and #work.

Accountability Partners

If there’s one thing that helps me on a productivity level when it comes to blogging, it’s having someone to hold me accountable for my goals. Every Sunday evening my friend Erin (who blogs over at passionatelyerin.com) and I get together on Google Hangouts for about an hour and share what we’ve been working on with our blogs, what we need feedback on, and just to counsel each other on a spiritual level. I like to think of it as part blogging work shop, part coaching session! Erin and I are actually friends in real life and live 40 minutes from each other (we met at a restaurant we worked at–I call it fate!) so I really look forward to our blog chats every week.

 

Why Bloggers Should Create Community

Easier to Create + Sell Things

When you know what your audience likes to read and needs help with, it will make the creative process SO much easier. You’ll be able to brainstorm a zillion ideas for blog posts, what to post on your social media accounts, what kind of opt-ins people would sign up to your email list for, and what types of products and services people would be interested in buying from you. One thing I’m obsessed with are Twitter polls. It helped me decide what topic to cover for my very first e-Course and people have already signed up for it–BEFORE it even launched!

Gives You Clarity

When you go to write a blog post and hit publish, you won’t have any doubts if your post is “good enough” or if anyone will read it. When you have your squad you can count on them to take the time to read your content, leave a comment, and share it on social media.

Increases Your Blog’s Value

When people start regularly coming back to your blog that means they view you as someone who is knowledgeable in your specific field. If they have questions or need advice, they know who to go to. They view you as an expert and find your content helpful and useful to them, meaning they find value in your blog. This will give you a sense of purpose and overall make you more confident as a blogger. That my friends, is a beautiful thing.

 

What are some ways you’re building a community around your blog? I’ve become so passionate about helping others grow their’s with intention and authenticity that I’m excited to announce I’ve officially launched a free 7-Day Build Your Blog Squad e-Course!!! I’ve poured my heart into this and am sharing the exact strategies I have used in the past couple of months to cultivate genuine relationships with other bloggers, growing both my blog and social media followings!

This course is for you if you…

  • are a beginner blogger
  • are struggling to grow your blog and get readers to come back
  • have affiliate links on your blog, but aren’t making a dime
  • constantly feel overwhelmed, frustrated, and disorganized as a blogger

I’d be incredibly happy to have you join me on this journey! It’s going to be one heck of a ride 🙂 Sign up today and get the first lesson delivered right to your inbox!

FREE 7 Day Build Your Blog Squad e-Course

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Teaches you authentic strategies to grow a loyal blog and social media following of people who want to learn from you, buy from you, and who just GET you.

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Blogging With Authenticity: How To Keep It Real As a Blogger
11 Sure-Fire Ways To Drive Traffic To Your Blog
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  • Natalie Ford

    I loved this post! It was sat next to mine in the group board for bloggers on Pinterest. I am definitely pinning it to my Blogging tips board! 😀 xxx

    • Aw, yay!! It was fate 🙂 Thanks for reading Natalie <3

  • This post is what needed to be said. With all the hustle and bustle of what’s going on in the blogging community, it’s so important that people need to realize not to tear each other down, and instead all bring each other up! I’ve created a really close knit group of bloggers that I’m so glad to have had the pleasure to have met. They are so supportive, and we just talk to each other about our day to day lives. Creating community is so so important, and the bonus is that people get to know you and like you and are more willing to click on your blog! xxx

    Melina | http://www.ivefoundwaldo.com

    • Yes, Melina! We need community in all aspects of life, not JUST in the blogging world! I’m happy to hear you’ve found your squad–it truly makes blogging a lot more fun, enjoyable, and fulfilling!

  • I agree with everything here. While reading this posts I kept thinking to myself that making connections are easier said than done so I’m so glad you offered a course. My problem, in blogging and real life, is that I feel that connection with others and others don’t seem to find that connection in me.
    Liner Lipstick Life

    • Thanks for reading and signing up for the course, Jillian! I can totally relate to feel as though no one wants to connect with you…I’ve been there! That’s why I tried to be like somebody I wasn’t, because I thought no one liked me for me. But thankfully I got over that and realized I need to continue being me and go out of my way to start connections with other bloggers. Some don’t want to be friends and that’s okay–just means it wasn’t meant to be!

  • I could not agree more with all of these points! I have met so many amazing women through the blogging community and it has been so helpful in my journey, plus having new friends is always nice 🙂 I cannot wait until we get to meet IRL one day!

    Kristen | http://www.sophisticatedgal.com

    • Yay, we met!!! Here’s to many more blogger meet ups and connections <3

  • So true! I love the blogging community. I love connecting with other bloggers that have same struggles or are looking for the same things as me. Helping each other is great! And competition is good too. I have to say I’m a competitive person, but not really in the bad sense. I look to other to improve myself rather than try to be better than other.

    xx, Melissa
    https://elephantontheroad.com

    • Yes, having a blogger support system is amazing! And I agree about being competitive as a way to push myself 🙂

  • Bri Jackson

    So timely! One of the greatest lessons I’ve learned from starting to seek a place to belong and serve is that we are truly in this thing called life together. There’s a community for everyone!

    • Soo true, Bri! I can’t believe I went so long as a blogger without a deep connection with other bloggers.

  • This is so perfect! I 1000% support this. I always try to connect with everyone, support and gain friendships through blogging. That’s the main reason I started, was to gain friendships. I don’t know why people feel necessary to put others down, it does noone any good.

    Katie // wordsbykatie.com

    • Thanks for reading Katie! Connecting with bloggers is definitely my favorite aspect of blogging. We all just seem to get each other 🙂

  • This is such a great post, and a philosophy to get behind! More love, more community, more connection – all things I’m 100% for. Thanks for sharing, I will be keeping an eye out for new posts!!

    • Thanks for reading Laura! There needs to be more love and connection in all aspects of the world 🙂

  • Courtney Lee

    Amen sister! This is ❤️ I truly believe in community. We are all in this together. Thanks for such an insightful post.

    Courtney
    👑 http://www.themoneydoll.com

    • Thanks Courtney! We all need each other, so why not embrace each other rather than compete!

  • Yasssss! Just added this to my Tailwind queue {and planning on linking back to it on my blog} because it’s so true!

  • Lianne Benning

    I agree with this post soooo much! I’d love to be in your squad! Only recently I realized the value of blogging friends and I wish I’d known it sooner. Thought it was a waste of time, preferred to stay in my own bubble. But I love having girls to fall back on and help each other out! I followed you on twitter and IG, I’m thehappyspoonieproject 🙂

    • Thanks for reading and following along Lianne! Blogging friends are what keeps me going, I can’t believe I went so long without embracing community!

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  • AmsT

    I honestly love coming into your blog, I always leave learning something new or with a new tip. This post is no different, I completely agree with having a community instead of competition. It is definitely important for bloggers to know that we can all learn from each other and help ourselves instead of thinking the finish line is a one side fits all. Every blogger has a different purpose, special little corner in the internet. There is NO need for competition.

    -Ams

    Toyoufroma.com

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