As much as we can enjoy writing and putting our blog posts together, we also want other people to read it, right? Of course we do! (Unless it’s a private diary or something.) Every blogger–no matter if you’re a newbie or have been in the game for a while–always wants to continually improve and grow their blog. Why should we remain in one place, when there is so much potential to get more readers and opportunities? I’m always looking to grow and expand my blog reach, so today I’m sharing 7 things I’m currently doing to take my blog to the next level. If you want to learn ways to boost your blog traffic, get more readers, and eventually start to monetize, then you’re in the right place!
Since I recently relaunched In Search of Sheila, focusing on helping other bloggers, I wanted to share 7 things I’m currently doing to help grow my blog. I know that a lot of bloggers (myself included) struggle with getting people to actually read their posts, so hopefully these strategies can help you! And also check out this post on 11 ways to drive traffic to your blog (that really work!)
I don’t believe that bloggers should keep secrets from each other and we should share all the knowledge we have to help each other out. This very post itself is inspired by Helene in Between’s 5 Things I Did That Exploded My Blog. Helene doesn’t hold back her expertise and is always sharing the best advice. I highly recommend following her blog if you’re looking for great blogging advice and tools.
Now, on to the 7 things I’m doing RIGHT NOW to grow my blog:
1. FULFILLING MY BLOG PURPOSE
First of all, it’s important to understand your motivations for having a blog in the first place. Is it simply to share bits of your life? Help others? Express your creativity? Whatever it is, make sure you hash that out from the get-go to avoid blogger burn out. I recently relaunched my blog and spent about a month defining my purpose and mission statement. Once I figured out WHY I was blogging, it made everything else fall into place.
2. WORKING ON BLOG GOALS
Narrowing down where your blog is in the present and where you want it to be 6 months to a year from now is essential, so you can pinpoint the areas you need to focus on improving. My ultimate goal is helping others and expressing my creativity, but I do aspire to monetize in the near future and eventually turn my blog into a business. Take some time and create a list of 3-5 goals for your blog for the next year. From there, break them down into actionable and achievable goals that you can set every month and break down into weekly tasks to achieve. For instance, my goal is to grow my email list to 1,000 subscribers by the end of this year. I currently have a little over 250 subscribers, so I’ve calculated that I need roughly 125 new subscribers every month, 30 a week, and 5 a day.
3. UPGRADING MY SITE
I recently relaunched my blog and switched from Blogger to WordPress (why didn’t I do this sooner?) I also gave my site a makeover and invested in a clean WordPress theme that suits my brand (and is super customizable!) I totally revamped my About Me page, added resource pages to help other bloggers, and make sure to have multiple places for people to sign up to my email list. Since I want to monetize, I’ve been implementing different strategies to earn an income. First, I switched to a self-hosted WordPress blog. If you plan to make money on your blog, I highly recommend self-hosting. I use SiteGround and love their reliable 24/7 chat support team to answer all of my questions (tech stuff ain’t my strongest skill.)
4. LEARNING AS MUCH AS POSSIBLE
I spend my free time and lunch breaks (I work a 9-5!) gathering as much information as I can on growing a successful blog. I started to curate a virtual library of blogging resources and tools in addition to jotting ideas and notes down on paper. This gives me a place to reference when I’m stumped for ideas or not sure how to execute something new. I also participate in webinars, Facebook discussions, subscribe to email lists, enroll in e-courses, and download workbooks + cheat sheets. There is always something new to learn!
I also just created a Blogger Resource Library that is available exclusively to my email list! Inside you’ll find over a dozen tips and tools to help grow your now. Click the image below to sign up and get instant access!
5. INCREASING MY PRESENCE ON SOCIAL MEDIA
I’ve promoted my blog posts on Instagram and Twitter for a while now, but started trying new growth strategies to boost my following and engagement. The secret weapon? Know your target audience and follow them. The majority of people you follow will follow you back and it’s a great way to forge new relationships with potential readers. I’m also pretty active in Facebook groups, which is a great way to connect with other bloggers and promote your blog content. There are many blogger groups out there that apply to all niches. Some of my favorite groups are The Blogging Squad, Boost Your Blog, and The Blog Loft. For more to join, check out my resource library!
Making yourself known on different social media platforms is a great way to increase traffic to your blog.
6. IMPROVING MY PINTEREST STRATEGY
I never realized the power of Pinterest until I did more research into it and starting working on my growth strategy. I can officially say that Pinterest is currently my #1 source of traffic to my blog and is responsible for more sign-ups to my email list. The main thing I’ve noticed is that you need to be VERY active on Pinterest to start seeing results. I’m talking over 50 pins a day (I currently pin over 100 a day!) But Sheila, I don’t have time for that! Girl, neither do I! That’s why I SCHEDULE my pins with BoardBooster and Tailwind! Every Sunday I carve out about an hour to schedule pins for the entire week and then I don’t have to worry about it! Follow me on Pinterest here!
7. MAINTAINING AN EMAIL LIST
Creating an email list is the best way to build a connection with your readers and is a great way to boost traffic to your site. I send out a newsletter every week that includes blogging tips that my subscribers can’t find anywhere else. They usually relate to my blog post for the week, so I make sure to tie it all together and direct them to my blog to read more. I’ve been using ConvertKit and highly recommend it! To learn more about having an email list for you blog, check out my email list-building series!
And those are the 7 things I’m doing RIGHT NOW to help grow my blog. Clearly I’m still learning new strategies, but I’m optimistic about where my blog will be another year from now. Growing your blog to reach its full potential is hard work, but it’s a journey I’m willing to take to reach my dreams.
What are some ways you’re growing your blog? I would love to hear them below in the comments! I hope this post offered some valuable tips and resources and if you found it helpful please share the image below to help others 🙂
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