7 Investments Worth Making To Grow Your Blog

Every blogger has their own unique journey. I started blogging for fun and didn’t see the need to make any investments for it. After it started to grow more and more, I realized that it had to potential to be something more than just a hobby blog. With so many bloggers out there now, it’s practically impossible to put up a few photos and words and expect to see your blog take off. Today’s post is for anyone that has goals to grow their blog and eventually make a side (or full) income from it. If there’s one thing I’ve learned in my own blogging journey, it’s that you need to be willing to put a little extra into your blog for it to blossom. This post shares 7 of the best investments I believe are totally worth making to grow your blog.


Best investments grow blog

This post contains affiliate links, which means if you make a purchase by clicking on one of my links, I will receive a small commission, at no additional cost to you, that will help me continue to bring you valuable content. Thanks for supporting In Search of Sheila! 🙂

Believe me, I’m a frugal person (with a lot of student loans) so the last thing I wanted to do on my was to spend money on my blog. But I had to get over this mindset and focus on my goals. What did I want for my blog in the next 3 months? 6 months? Year? 5 years? I knew that I wanted to start making an income from it and eventually make it a full-time thing, so that allowed me to come to the conclusion that I had to make a few investments to benefit my blog in the long run.

Okay, Sheila…let’s get on with it!

1. Time

I have to be frank with you. Investing your time and energy into your blog should be your #1 priority. I have definitely made some sacrifices in my life in order to grow my blog, but I wouldn’t have changed anything. When I discovered my purpose and rebranded my blog, I made the decision to devote every single part of me into it because I knew it would pay off in the long run. Time is what sets a hobby blogger from a “serious” blogger. You set goals and run on a consistent posting schedule. You make time to learn new strategies and build yourself up with authenticity. If you’re willing to commit, you will succeed.


2. Domain Name

Purchasing a domain name was the first big move I made when I changed the name of my blog about a year and a half ago. I bought for $12 (which is good for a year, then you renew) through GoDaddy and had no regrets moving forward. Today I have my domain name through SiteGround which I will get into in just a second.

Purchasing your own domain name is a great way to get your beginner blogger feet in the water as you transition towards a more professional direction. Dropping the .blogspot or .wordpress from your URL will help grow your credibility with readers, other bloggers, and brands!

The point: you’ll get taken more seriously.


3. Go Self-Hosted

Having a self-hosted blog basically means that you own your website and it can’t be taken away from you, even if WordPress of Blogger randomly decided to shut down one day. (Yes, this can really happen.) It also allows you to have more control over the customization and functionality of your site, as Blogger and have many limitations in regards to your blog’s design. You also get a custom email address that makes you look hella professional. Mine is!

I self-host with SiteGround and HIGHLY recommend it. Their 24/7 tech support made it a breeze to switch over from GoDaddy and they held my hand while I moved from Blogger to WordPress. I paid $47 for a year of hosting ($3.95 a month) which is their most basic plan. So far I haven’t had any problems whatsoever!


best investments to grow blog

4. Blog Design

While having kick-ass content is certainly a must to build a successful blog, it’s also important to have a clean and eye-catching blog design. Let’s be real: the first thing readers notice when they come to your site is how it looks.  I know I’m not the only one that will exit out of blog because it has an ugly design or I can’t find what I’m looking for #sorrynotsorry. Having a clean design will not only make you appear more professional and credible but make people come back again and again!

I got my template from Creative Market by Georgia Lou Studios. I chose this template because it gives me a lot of customization control in terms of layout and features plus it was around $30. I love Creative Market for templates because they have so many to choose from and they work with artists and designers. You can use this promo code on your first purchase!


5. Photography

Whether you shoot your own or use stock photos, your images need to be on point. High-quality photos are a MUST in order to attract and keep readers on your site.

Camera Gear

If you’re into photography like me and prefer to shoot your own photos, I suggest investing in a decent camera, lens, and photo editing software.

I recently upgraded to a Canon Rebel T6i and LOVE IT. Beyond taking great images, it also has video capabilities, which was an investment I made since I want to do video content down the road. But my favorite feature has got to be the wifi connect…makes it a breeze to snap a shot and upload it straight to my phone for Instagram!

If you’re just starting out, don’t feel like you need to spend a fortune on gear. There are a bunch of affordable cameras out there, plus your smart phone can do an equally impressive job, given the capabilities of technology these days.

Editing Software

I personally use the newest version of Photoshop to edit my photos, but I’m a photo person. I know the software is super expensive, but there are older versions available online that are free. I actually lease Photoshop and Lightroom with Adobe Creative Cloud for under $12 a month which I justify paying because I use both programs frequently. If Photoshop isn’t your thing I recommend PicMonkey.

Hire a Photographer

Another option is to hire a photographer. If you know someone that wants to improve their portfolio you could suggest having them shoot your photos in exchange for a shoutout on your blog (meaning no charge for you.) Or, you can hire a photographer, which will vary in costs depending on what they charge.

Stock Photos

The last and easiest option are stock photos, which can save you a lot of time and frustration if photography isn’t your thang. While there are many free stock photo sites out there, you’re more likely to have similar photos of other bloggers in your niche. Because of that I totally suggest investing in paid stock photos. Membership sites are particularly worth it because their inventory is always changing, especially with the seasons!

Here a few sites to get stock photos:

For more stock photo sites, check out this post from Danielle Ziegler!


6. Email Service Provider

Y’all know I love email marketing, so that’s why I believe in investing in a good email service provider. I personally use ConvertKit and 100% recommend it to anyone that is focused on growing their email list and wants to eventually sell products or services. It starts at $29 a month for up to 1,000 subscribers. This may seem like a lot for an email service, but I prefer having a reliable and user-friendly platform, which is why I spend that much a month on it.

Yes, I know there are free options such as MailChimp and MailerLite but honestly, I’ve tried out both and even considered switching to MailerLite to save an extra $30 a month but…I just can’t do it. ConvertKit is so easy to use and keeps everything organized and hassle free. Plus I just genuinely love the company and what they stand for.


7. Education

I am big on education. I love learning in general, so I highly recommend investing in tools, courses, books, and membership sites to help grow your blog. I do believe you can learn everything you need to know for free, but it will take you more time and energy to do so. Trust me, I did it for months. Then I caved and purchased a few ebooks, enrolled in a course, and joined a membership site because I knew it would help get me to where I wanted to be faster and with less frustration. Here are a few resources I recommend:

Career In The Making eBook $29

I love ebooks because they’re a great, yet small investment with a lot of good information. I really recommend Career in the Making by Krista Aoki if you’re a newbie lifestyle blogger who wants to take your blog from a hobby to a business. Krista was able to make over $2200 in her FIRST 6 MONTHS OF BLOGGING and shares the exact strategies she used to achieve this.

Inside you’ll find an in-depth guide to monetizing your blog and an ENTIRE chapter on affiliate marketing! If you struggle hard with affiliate sales, this chapter will teach you the best ways to get people to click your links and actually make sales without being super salesy.

On top of that Krista covers how your blog up for success, Pinterest strategies, SEO for beginners, email marketing and more! Plus, the cover art is AH-MAZE-ING!

Profit From Your Passion e-Course $397


I’m currently enrolled in Krista Dickson of Blog Beautifully’s e-course Profit From Your Passion. It is now closed for enrollment, but you can get on the waitlist for the fall. I am LOVING this course. It is quite the investment for me, but I genuinely trust Krista’s expertise and it’s the kind of course that covers EVERYTHING for anyone wanting to monetize their blog. Plus Krista is into using woo woo magic and the Law of Attraction to grow her blog, which is honestly the reason I joined in the first place.

With 13 modules of videos, exercises, bi-monthly coaching calls, a blog site review, a private Facebook community, and a TON of bonuses, Krista really puts a lot of time into this course and is very passionate about what she does. I already started to see some results within the first week of enrolling thanks to the Law of Attraction stuff I learned 😉 I’ve also connected with some amazing and supportive blogger ladies!


PHEW. That was a lot, but I hope I provided you with some clarity on what I believe are essential to invest in your blog. Now, I totally get it if you’re not ready to put any money into your blog. That’s why I LOVE free stuff and encourage you to check out my FREE 7-day ecourse to grow your blog!

Wanna build your blog squad?


Enroll in this FREE 7-day eCourse where you'll learn authentic strategies to grow a loyal blog audience!

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What is something you’ve recently invested in for your blog? Do you plan on investing in anything soon? I would love for you to share any of your favorite resources below!

And be sure to share this post on Pinterest to help others by pinning the image below!

best investments to increase blog traffic


Related Posts

7 Things I’m Doing To Grow My Blog
How I Tripled My Blog Traffic In 30 Days
Why Bloggers Should Create Community Not Competition
Why I Blog: My Purpose and Mission Statement

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  • Working on the website development side as my full-time gig, owning your own domain name AND self-hosting your site is HUGEEE! Especially if you want to be taken seriously by readers and brands.

    I’m a huge fan of Helene in Between and Slightly Savvy, so I am definitely considering enrolling in their courses to help my blog 🙂

    Thanks for this amazing post, Sheila!

    Kristen |

    • xoxo girl that makes me so excited! Definitely hit me up if you have any questions at all!

    • Couldn’t agree any more Kristen! And I don’t think you’ll regret making the investments 😉

  • This post was VERY VERY helpful so thank you so much for sharing your advice! I’m definitely going to take a look at the online course and the e-book you recommended.

    Abigail Alice x

    • SO glad I could help you Abigail! Let me know if you have any questions 🙂

  • Yes love this (I’m biased obviously). But I think it’s really smart to invest in your blog like a business, if you’re serious about it. 9 times out of 10 if you make a smart, thoughtful investment, you will get way more $$ back than you spent.

    • I toootally appreciate your bias! 😉 Investments work in ALL areas of life, that’s for sure!!

  • Sophie

    Hi! I’m a little confused by the whole self-hosting and WordPress hosting thing (I have been since I started). My blog is currently through but I own my domain…does that mean I should still take that extra step to get self-hosted? Hopefully you can help me understand the difference. Thanks! Your tips are super helpful!!

    • Hey Sophie! Self-hosting is definitely a bit confusing. When you self-host you’ll have your blog with The big benefits of self-hosting is security (you own your content), customization, and it’s better suited for monetization through ads. It really depends on your goals for your blog, so it’s up to you whether to switch or not! Hope that helped 🙂

      • Sophie

        Thank you so much for clarifying! 🙂 hopefully the transition between to .org won’t be so bad.

        • You’ll be fine! I survived the switch from Blogger to WordPress lol.

  • Loved this post, I recently purchased a domain name and it does look way more professional! x

    Ariadna || RAWR BOWS

    • Yes it really takes your blog to the next level!

  • I haven’t been able to bring myself to purchase any ebooks or enrol into any courses! I’ve invested in all the other things though – it definitely all contributes to making your blog successful and making it look professional!

    • Totally understandable! There’s a lot of garbage out there lol! Everything I’ve purchased is from bloggers I truly trust!

  • Wow Sheila!!!! These are so helpful!!!!! I will admit when I first started blogging I did not invest very much but I have learned over the years how important it is! I wish my friends would understand how much time, energy and money I’ve actually invested into my blog because I truly believe in it! So. Much. Money. But it’s absolutely worth it!!! I used to think it was crazy that people would invest all of their income into their business… I didn’t get it because I never had something I was so passionate about until I started blogging! Now I 100% get it and am right along with them. Super great resources!! Your blog has been my go-to for all the resources I need while I re-brand!

    Katie |

    • I totally share the struggle of my friends not understanding! Thankfully my parents do and they are pretty supportive of me, I guess because they have watched me find success in college and currently in my post-grad life. Or maybe because they’ve always backed me up when I wanted to do something that made me happy. Blogging has really opened my eyes about business and investing, which I honestly was clueless in. But learning is part of the journey. Also, I’m super glad you are finding my blog helpful in your rebranding, I know it will turn out FIRE!

  • Yes time is very essential for a blog. Many of us may not always have it. Thanks for sharing new courses I didn’t know about.

    • Understandable, Gail! Everyone has their own commitments while still making time to take care of themselves (I’m a big advocate for self-care.) I think one way to “find more time” is to prioritize what is most important to you in life. Thanks for reading!

  • Jessica Kromer

    Hi Sheila,

    Thanks for sharing such amazing content on your blog. I nominated you for the Blogger Recognition Award, and if you choose to accept you can see the details here: I learned so many useful tips about blogging from your site. Thanks so much!

    • Hi Jessica! Thank you for the nomination and the kind words. I hope my blog can continue to help you in your blogging journey 🙂

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