The one thing that seems to be what every blogger wants more of is traffic. And with good reason. More page views on your blog can expand your reach and lead to more opportunities. Such as to turning readers into followers, growing your email list, and monetizing. If you’re producing killer content that you pour your heart and soul into, but no one ends up reading it, it can really sting. Trust me, been there!
If getting traffic to your blog is like pulling teeth, then this post is for you! Getting more page views is a topic I get a lot of questions about and is one of my biggest struggles as a blogger, as I’m sure we can all relate to. Since focusing more on my blogging strategy, I’ve learned different ways to boost my traffic in the past few months that have dramatically increased my monthly page views, so without further ado, lets hop to it and start driving that traffic!
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1. CREATE VALUABLE CONTENT
First things first, you need to be writing blog posts that people want to read. Your posts should be packed with valuable information and contain high quality images. Don’t know what to write about that people are interested in? Figure out what your target audience would like, browse Pinterest, or look on Google Trends.
2. COMMENT ON OTHER BLOGS
Many bloggers fail to do this, but it’s actually the way I generated traffic to my blog for over 3 years (before I knew anything about “strategy,” lol!) You should always share the love on other blogs, but make sure you leave genuine, thoughtful comments. This will make your comment stand out to other people browsing the same blog post, who will more than likely check YOUR blog out and leave a comment!
3. HAVE A BLOGLOVIN’ ACCOUNT
Bloglovin is my preferred way of following my favorite blogs and discovering new ones. When I visit a new blog and decide that I want to keep up with their content, I always look to see if they have a Bloglovin’ button so I can follow them. They also have a tagging feature which is great for getting found by other users. Follow me on Bloglovin’ here!
4. POST ON SOCIAL MEDIA
Social media has become a major source of traffic for bloggers, myself included. In a recent survey I held with my email list, I was surprised to find that most of my readers found my blog through social media and that my Instagram is the most popular way people follow my blog! Other platforms to post to are Facebook, Twitter, Snapchat, StumbleUpon, Reddit, and Google+.
5. CREATE + SHARE PINNABLE IMAGES
Despite the myths that surround this platform, you absolutely NEED to be sharing your content on Pinterest. It is a HUGE game-changer in terms of boosting your traffic and growing your audience. I’ve been working on my Pinterest marketing strategy and my page views and email list sign-ups have been booming!
Ideally, your photos for Pinterest should be vertical and long (735 px wide X 1102 px tall), include text overlay explaining what your blog post is about, and contain your logo or domain name somewhere so users can be directed to your site.
6. POST IN FACEBOOK GROUP THREADS
Facebook groups are a goldmine when it comes to getting your content out there. Find groups in your niche and share your blog posts, paying attention to the group rules. Most groups have daily promotion threads that allows you to share your link. My only tip is to make sure you engage in the threads and check out other people’s posts–don’t be a mooch!
You can find Facebook groups to join over in my resource library!
7. SHARE TO PINTEREST GROUP BOARDS
Group boards provide a lot of opportunity for your posts to get exposure. It’s essentially one Pinterest board that accepts contributors to post their pins to. If you are part of multiple boards with thousands of followers, that’s A LOT of people who can potentially see your content.
You can find a list of over 75 group boards and how to join them in my resource library!
8. SHARE TO TAILWIND TRIBES
Tailwind is a Pinterest automating program that allows you to schedule your own and other people’s pins and saves you a butt-load of time, while putting your content on blast. Tailwind Tribes is a feature that comes with the program and is slowly proving to be more useful than Pinterest group boards. I’m completely obsessed and highly recommend that all bloggers add it to their growth strategy!
9. SCHEDULE + AUTOMATE YOUR POSTS
If you’re on WordPress, there’s an option after you hit publish for it to automatically post to your social media accounts, which saves a lot of time while pushing your content to multiple platforms. I also recommend Hootsuite to schedule your posts to social media. It’s free for up to 2 platforms (I use it for Twitter & Facebook) and it allows me to spend 10-15 minutes setting up posts to automatically post throughout the week.
A WordPress plugin I really like is Revive Old Post, which automatically posts older blog posts to my Twitter and Facebook. This is a great way to *revive old posts* that still carry weight and can get seen by newer audiences.
10. HAVE AN EMAIL LIST
I can’t stress the importance of maintaining an email list for your blog enough. It’s the perfect way to promote your blog posts and build a relationship with your followers. It’s also absolutely necessary to have if you ever plan to sell products or services. The sooner you start one, the better. The best way to get people to sign up is by offering a freebie that serves nothing but value. When I came up with the perfect freebie, my email list exploded! I personally use ConvertKit and absolutely love it because it makes collecting email addresses and maintaining my list easy, smooth, and effective. Click here to sign up and get your first month free!
11. UP YOUR SEO GAME
SEO stands for Search Engine Optimization which is a strategy to get organic traffic to your site by adding relevant keyword or keyword phrases to your blog posts. This is a great way for users to discover your blog via search engines like Google. You want to make sure to include keywords in your blog post title, the body text, images, and meta description.
When sharing to social platforms such as Instagram and Twitter, be sure to use relevant hashtags. Another important place for SEO is in your Pinterest description. Optimizing your searchability will allow for outside traffic to find your blog, without you having to do anything!
What are some other strategies that work for you to drive traffic to your blog? If you’re looking for more tips and tools to grow your blog or website, I’d love for you to join my newsletter and get access to my resource library! Inside you’ll find over a dozen resources to help you start taking your blog to the next level RIGHT NOW!
If this post helped you or you think it would help someone you know, please tweet it or pin the image below to Pinterest!