Day 3 Build Your Blog Squad Course: Craft Your Mission Statement


Welcome to day 3! Now that you’ve discovered your purpose and framed your focus, it’s time to put it all together.


By the end of today’s lesson you will learn:

  • what a mission statement is
  • why you need one for your blog
  • how to write your own


So…what’s a mission statement?

To put it simply, a mission statement (can also be referred to as your message or tagline) is a short blurb that summarizes what your blog is all about, how it does what it does, and who it’s for. It defines your purpose and gives your readers an idea of what they can expect from your blog by telling them how you can help them or how you will bring them value.

I strongly believe every blogger should have one because it:

  • keeps you on track + organized
  • keeps you motivated
  • gives your blog structure
  • helps you make decisions

Before I created a mission statement for my blog I continually stressed out every week because I had no idea what to post. Sometimes I would fall into ruts where I felt so uninspired, but still wanted to put out content that it compromised the quality of it. Once I developed my statement it provided me with direction about what kind of content to create. Now I can fill up a month’s worth of blog post ideas (and then some!)

How do you create one?

Your mission statement infuses your goals, purpose, audience, and values into 1-2 sentences. When writing it, think of your “what,” “who,” and “how.” Here are some questions to guide you:

  • What type of content will you provide your audience?
  • Who is your target audience?
  • How will you provide your “what”?

Remember, your statement should be short, simple, and specific. Everyone’s will be different, but you should remember to include your what, who, and how.


Below you can download your workbook to help you come up with your mission statement. If you need any help or feel stuck, email me or reach out to everyone in the Facebook group. I will also be sharing my mission statement in the daily thread if you need an example to work from. I got you, girl!

Craft Your Mission Statement Workbook

I’m super excited to hear what your mission statement is, {{ subscriber.first_name }}! Tomorrow we’re taking it up a notch and you’ll learn how to create an unbreakable brand for your blog that will make your readers totally obsessed with you 🙂


If you are not a student of this free blogging course, you can sign up by clicking on this link, or by entering your information in the form below.

Wanna build your blog squad?


Enroll in this FREE 7-day eCourse where you'll learn authentic strategies to grow a loyal blog audience!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit